Our Story

It didn’t start in a boardroom. It started on a cold highway, under pouring rain, with a stuck zipper and a soaked rider. That rider was our founder  a lifelong motorcyclist who’d had enough of overpriced, underperforming gear that looked cool but failed when it mattered most.

That ride, uncomfortable and unforgettable, lit a fire.

Back home, in a cluttered garage filled with tools, old bike parts, and the smell of engine oil, the first designs were sketched. Not by fashion experts, but by riders  people who knew what it felt like to be in the saddle for hours, what it meant to hit black ice at dusk, and how gear should feel when you're leaning into a turn or walking into a roadside diner. The mission was simple: build gear that works as hard as the people who wear it.

The early days weren’t glamorous. We stitched prototypes by hand. We begged friends to crash-test gloves (on accident and sometimes on purpose). We took jackets out in all kinds of weather  desert heat, mountain hail, city chaos — and kept refining. We made mistakes. A lot of them. But we learned fast. And through it all, the vision stayed clear: real gear for real riders.

Our first jacket was a game-changer. It had rugged armor, clean lines, and just the right amount of rebellion. We launched it at a local bike meet  no flashy campaign, just a rack of jackets and a story. Riders tried them on, gave honest feedback, and started spreading the word. We sold out that night.

From there, things got loud  in the best way. Word-of-mouth took over. Riders sent us photos from everywhere: the backroads of Texas, the cliffs of Italy, the rainy streets of Tokyo. They weren’t just wearing our gear  they were living in it. Every message, every mile, fueled us.

We expanded slowly, intentionally. Gloves, pants, boots, and lifestyle apparel followed. Each piece designed with the same no-BS approach: built to last, ride, crash, and repeat. Today, we’re proud to be part of a global rider community  from the everyday commuter dodging traffic to the weekend warrior chasing the horizon.

But no matter how far we go, we never forget where it started: one soaked rider, one broken zipper, and one promise  to make gear that never quits on the road.

Because this isn’t fashion. This is freedom. This is the ride.